Leads, not vanity metrics
Impressions and reach are easy to buy. We report on cost per lead and cost per sale, and we will tell you when a channel is not working.
Paid advertising
Paid ads that bring leads, not just clicks
Managed campaigns on Meta, TikTok and Google — built around one number: your cost per qualified lead. Strategy, tracking, copy and daily optimisation, from $199/month.
Built on real targeting data
A decade of building B2B contact lists means we know how to define an audience precisely — not just pick interests and hope.
You own everything
Ad account, pixel, audiences and history are all under your business. No lock-in, no hostage data, no markup on your ad spend.
Platforms
Three channels, three different jobs
They are not interchangeable. Choosing the wrong one is the most expensive mistake in paid advertising.
Meta — Facebook & Instagram
Best when you need to create demand, or reach people by job title, company size, interest or lookalike. Strong for lead forms, retargeting and anything visual.
TikTok — short-form video
Best for visual products and a younger buyer. Cheap attention, but the creative has to feel native to the feed. Weak for B2B services unless the offer is genuinely visual.
Google — Search, Display & Shopping
Best when people already search for what you sell. Highest commercial intent of any channel, and the easiest to attribute to revenue.
Not sure which fits? Send us your offer and target market — we will tell you honestly which channel makes sense, and if none of them do.
What you get
Everything that actually moves the number
Every plan includes the full workflow below. The tiers differ only in how much ad spend and how many platforms you are running.
Strategy & account structure
Campaign map, budget split, bid strategy and the naming system that keeps the account readable six months from now.
Audience research & building
Who to target, who to exclude, and which custom and lookalike audiences are worth building from your own data.
Ad copy & creative direction
Headlines, primary text and a shot list for images or video — angles and hooks, written to be tested, not guessed.
Conversion tracking
Pixel, server-side events, conversion API and goal setup — so the algorithm optimises for buyers instead of browsers.
Daily monitoring
Bids, budgets, frequency and placement checks. Most accounts do not fail loudly — they drift, and drift is caught daily.
Reporting you can read
A weekly one page: spend, leads, cost per lead, what changed and what is next. No 40-slide deck of things that did not matter.
Pricing
10% of ad spend. Nothing else.
One fee: 10% of what you spend on ads. No tiers to negotiate and no markup on your budget. Your ad spend is paid directly to Meta, TikTok or Google on your own card, so you always see exactly what went where.
| Monthly ad spend | Our fee (10%) | Paid to the platform | Your total |
|---|---|---|---|
| $500Testing one channel | $149minimum applies | $500 | $649 |
| $1,500Getting real signal | $150 | $1,500 | $1,650 |
| $5,000Most clients sit here | $500 | $5,000 | $5,500 |
| $15,000Scaling what works | $1,500 | $15,000 | $16,500 |
| $50,000+High volume | from $5,000volume rate on request | $50,000 | $55,000+ |
Minimum $149 / month
Below roughly $1,500 of monthly spend the data arrives too slowly to optimise properly. The minimum just covers a fair test.
One-time $149 setup
Account structure, pixel, Conversion API, audiences and your first creative set. Waived from the second month on accounts above $5,000 spend.
No lock-in
Monthly, cancel anytime. You keep the ad account, the pixel, the audiences and every historical data point.
For comparison, agencies typically charge 15–20% of ad spend with a $650–1,000 monthly minimum. Tell us your budget and we will say what is realistic — including if you should spend less.
Based in Bangladesh? There is a separate local plan priced in taka with bKash and bank payment — see the Bangladesh pricing →
How it works
From audit to optimising in under two weeks
- 01
Free audit
We look at your offer, market and existing account (if any) and tell you what we would change — and whether paid ads is even the right answer.
- 02
Setup & tracking
Account structure, pixel and conversion events, first audiences and creative. Nothing goes live until the tracking is verifiably correct.
- 03
Test & learn
Weeks one and two are for signal: which audiences, angles and formats produce leads at a sensible cost.
- 04
Scale what wins
Once something works, we put more budget behind it and cut what does not. Reporting stays honest the whole way through.
Questions
Before you commit
Is the ad budget included in the management fee?
No. The management fee covers our work. Your ad budget is paid directly to Meta, TikTok or Google on your own card, so you always own the ad account and the data. Nothing is marked up.
What is the minimum ad budget you work with?
Around $500 per month per platform. Below that the data arrives too slowly to optimise properly, and you would be paying a management fee for very little signal. If your budget is smaller, start with one platform.
Which platform should I choose?
Google Search if people already search for what you sell. Meta if you need to create demand or reach a defined audience by job title, interest or lookalike. TikTok if your product is visual and your buyer is under 40. I will tell you honestly which one fits — and if none of them do, I will say so.
How long before I see results?
The first two weeks are data collection while the algorithm learns. Meaningful optimisation starts in week three, and most accounts have a clear picture by day 30 to 45. Anyone promising instant results is guessing.
Who creates the ad creative?
We write the copy and set the creative direction — angles, hooks, formats and a shot list. Static image and video production is available as an add-on, or you can supply assets and I will tell you exactly what to make.
Do I own the ad account?
Yes. The account is created under your business, with your payment method and your billing. If we ever part ways you keep everything — campaigns, audiences, pixels and historical data.
What happens if it is not working?
You will hear it from us before you notice it yourself. If a campaign is not reaching a sensible cost per lead after a fair test, we pause it, explain what the data showed and either change the approach or tell you the channel is wrong for your business. No long lock-in either way.
Want a straight answer on cost and channel?
Send us your offer, your target customer and roughly what you can spend per month. We will reply with what is realistic — and what to avoid wasting money on.
Get a free ad audit →